Lead Generation for Business Success

Back to Blog
lead generation for business success - Australia Business Coaching

Lead Generation for Business Success

Lead Generation for Business Success – A lot of the businesses that we regularly speak and work with have many things in common. One element that comes through consistently is the desire to have more customers, even for our established successful clients.

Here are some simple, yet not applied properly, guidelines on how to get better at lead generation for business success!

  • Have clear goals including what your customers look like:
Would you agree that you will have a much better business if you have good customers that stay and become raving fans, and value (which means pay the right amount for) your services/products? The way you will attract these type of customers consistently is to first get clear on your ideal customer and target your market.
One of the many hidden benefits of doing this properly is decreasing your marketing costs and saving you a lot of time if you are stretched, so you spend your time on the right areas and with the right people.
  • Measure the right elements:
First you need to keep track of what you are achieving, religiously and consistently. Consistency is key in business. But let me tell you another priceless tip. Do not stop at measuring your sales and numbers of customers; they are only a by product of your leads and your conversions, so these two elements also need to be set, tracked, measured and improved consistently if you are to see more customers flowing to your business.
  • Get out and do it!

No action, no rewards. We find that a lot of businesses do not get the volume of business they want simply because they spend way too much time doing something else than sales related activities. If you want more customers spend your most valuable asset, your time, towards promoting and selling and making sure everyone in your team and organisation also sells. The ultimate objective and the benchmark that is part of our systems is to have multiple lead generation streams that are as profitable as possible (some campaigns we help clients set up actually generate revenues in their own right as opposed to paying for advertising), as automated as possible (some campaigns are full auto-pilot) with your best and improving conversion rates.

Yours in Success,

Fabrice BEILLARD
Founder and CEO of Australia Business Coaching
Check out some of our free JV & Networking popular events this month so you can get the right skills and opportunities to network and set up high quality joint ventures:  http://www.meetup.com/CEO-Business-Owners-Club

Comments

Share this post

Back to Blog