Social Media Lead GenerationFabrice Beillard
Yes, I am probably not one of the people who clicked “like” on your business yet. But let me ask you a question, are there more important things than getting ‘likes’ on Social Media? I see so many businesses going on this competition for likes, and a lot of them paying a lot of money for it and not getting results.
It reminds me when SEO was the latest trend and some were creaming it, while others were paying the price of ignorance or lack of will, to hire people who had proven results. Eventually everyone caught up.
Here are some tips as far as social media.
- You are not in business to get ‘Liked” on Facebook
It is important to build relationships with customers and an engaged community, and raving fans can do wonders for your business. However you must not confuse this with just getting likes. You can get thousands of likes for just a few dollars, the point is relevance and quality.
- Have a clear goal
What I mean by that is: what is it the purpose ? Only then you can direct your suppliers properly. If you are still in the growth phase your minimum performance and focus should usually be: get qualified leads who can buy your product or service and always ask yourself the question on whether what you are doing is actually serving that purpose or not.
- As always, FOCUS!
If your resources are limited, do not do a thousand things at a time. Make some work, when it is automated and profitable enough get to the next one. However it is easy to post to multiple platforms and automate it all.
The bottom line is as with any of your marketing, measure it, improve it. How do you improve it? CONSISTENTLY.
Is it doing something good for your business, does it generate a return. If the answer is no then time to make changes!
And if you do it yourself have discipline, schedule a set time – after all important tasks are done first – to take care of social media and leave those damn pages closed the rest of the time!
It is important to look at your marketing and decide whether you need to start or improve your social media journey. It should be based on whether it actually helps your business, not just getting a number of likes. You want to have your strategy and overall marketing system clear before you engage people or learn about it. Get the business side correct first. Then social media has the foundations to work for you if you execute it well.