Lead Generation 101Fabrice Beillard
HOW TO GET MORE CUSTOMERS ?
A lot of the businesses that we regularly speak and work with have a lot of things in common. One element that comes consistently is the desire to have more customers, even for our established successful clients.
Here are some simple, yet not applied properly, guidelines on how to get better at this!
Have clear goals including what your customers look like:
Would you agree that you will have a much better business if you have good customers that stay, become raving fans, and value your services/products? The way you will attract those consistently is to first get clear on your ideal customer and target your market well.
One of the many hidden benefits: decreasing your marketing cost. Another one: saving you a lot of time if you are stretched so you spend your time on the right areas and with the right people.
Measure the right elements:
First you need to keep track of what you are achieving, religiously and consistently. Consistence is key in business. But let me tell you another priceless tip: do not stop at measuring your sales and numbers of customers. Actually, they are only a by product of your leads and your conversions. So, these two elements also need to be set, tracked, measured and improved consistently if you are to see more customers flowing to your business.
Get out and do it!
No action, no rewards. We find that a lot of businesses do not get the volume of business they want simply because they spend way too much time doing something else than sales related activities. If you want more customers, spend your most valuable asset, your time, towards promoting and selling and making sure everyone in your team and organisation also sells. The ultimate objective and the benchmark for lead generations that is part of our systems: have multiple lead generation streams that are as profitable as possible (in some campaigns, we help clients get paid for lead generation as opposed to paying for advertising), as automated as possible (some campaigns are full auto-pilot) with your best and improving conversion rates.